Thursday, June 04, 2009

National Study – Muslim African Immigrants Identify Closely with the American Dream

A recently completed study of African immigrant markets found that among all groups surveyed, Muslim African immigrants identified most strongly with the American dream. When asked their opinion on the statement, “America is a land of freedom, opportunity and possibilities for a better life,” 75 percent of Muslim African immigrants strongly agreed with that statement compared to 70 percent of all African immigrants surveyed. Among Somali Muslim immigrants the percentage who strongly agreed was even higher – 79 percent. African immigrants were less likely to report experiencing racism against them in America. Only about a third of those surveyed strongly agreed that they experienced racism against them in America. The percentage was even lower for Muslim African immigrants and even lower for Somali Muslims. The study also found a unique Islamic segment of the African immigrant consumer market. The national study was conducted by New American Dimensions of Los Angeles and commissioned by the US African Chamber of Commerce. David Morse of New American Dimensions and Dr. Bruce Corrie of Concordia University-St. Paul were co-authors. The study focused on African immigrants in Minnesota, Washington DC, New York and California. The study can be found at . A video of the study can be found at . For more details on the study please contact Martin Mohammed (, David Morse ( or Dr. Bruce Corrie (

Monday, June 01, 2009

State of ALANA Business, 2009

State of Minority Businesses in the Economic Downturn in Minnesota, 2009 – “Glimmers of Hope” Saint Paul, MN: The 2009 survey results on the State of ALANA Businesses 2009 was presented at a packed town hall meeting focusing on the Economic Recovery Act at St. Paul College attended by senior policy leaders such as Congresswoman McCollum, Mayor Coleman of St. Paul and DEED Commissioner McElroy and others. “The key insight from the 2009 survey is that we can see “Glimmers of Hope” in the experiences of ALANA (African Latino Asian and Native American) businesses as they weather the economic downturn,” said Dr. Bruce Corrie, Dean, College of Business and Organizational Leadership at Concordia University-St. Paul. The online survey was sent to over 500 businesses and had an 11 percent response rate or 64 firms. These firms reflected a wide range of industries whose sales ranged from $10,000 to $20 million. Among the key findings of the survey: • 40 percent of the firms expected to increase employment in 2009. 24 percent reported reduction in employment in 2008. • 56 percent expected sales in 2009 to be average or above average while 44 percent expected sales to be below average. • Strategies used during the economic downturn included the following – o Finding a core stable financial base to weather the storm o Increased networking for new sources of revenue o Analyzing the customer base to find important market segments. o Analyzing the product base to find out products whose demand increases during the downturn. o Experimenting with innovative ideas and new products. Survey results can be found at The survey follows a similar survey in 2008. For more information contact Bruce Corrie – 651 641 8226 or